Every Athlete was born from a deep passion for health, fitness, and CrossFit. Founded by Karl Lohde from Adelaide, South Australia, the brand reflects his background in Aussie rules football and lifelong commitment to health and fitness.

As an avid CrossFitter and Brazilian Jiu-Jitsu enthusiast, Karl is driven by a desire to help others achieve their long-term health and fitness goals. With years of experience as a personal trainer and working with youths, he has shifted his focus to offering high-quality, affordable fitness accessories for everyone — from elite athletes to individuals simply looking to maintain a healthy lifestyle.

We are committed to providing the highest quality accessories on the market, with every product rigorously tested and fully endorsed by the entire Every Athlete team. Being part of this incredible community is something we truly value, and we’re excited to see what the future holds for Every Athlete.

Every Athlete was founded to deliver top-quality fitness accessories to people everywhere. We recognize the importance of health, fitness, and wellness, and are committed to helping our customers stay active and healthy through high-quality products and the support of our dedicated, caring team.